Our Approach

We conduct primary research through interviews and surveys,  apply statistical methodologies and data science techniques to our analysis, and make these insights accessible through incisive prose and intuitive visualisations. 

---

Context

---

Comprehensive research which combines original insights, based on interveiews and surveys, with contextual understanding

---

Intelligent Analytics

---

The creative application of data science methodologies, such as predictive statistics, machine learning, and natural language processing.

---

Clarity

---

Clear and engaging writing, which narrates the evidence in lively and concise prose​

---

Context

 

What we do:

• Uncover and unify disparate data points to extract original insights.
• Provide a comprehensive framework by curating and cross-correlating existing research.​​
• Enrich contextual understanding through extensive interviews and surveys.

Intelligent Analytics

 

What we do:

​​MODELS
 
​​Statistical Analysis
Classification & Clustering
Multivariate Regression

TOOLS

​​Programatic data exploration
Natural language processing
Applied machine learning

---

CREATIVE APPLICATION: We take a creative  approach to the application of data science techniques, such as predictive analytics, Machine Learning / AI algorithms, and Natural Language Processing (NLP), to provide incisive insights into the world around us.
​

Clarity

 

What we do:

• Distinguish the signal from the noise, to expose the heart of a subject​
• Clear, engaging writing, which narrates the evidence in lively and concise prose​​ ​​
• Employ strategic visualization of data to make complex relationships intuitive and approachable ​