Our Mission:
We transform data around global economic trends into lucid insights, by combining disciplined research with untethered thinking and compelling prose.
Our partnership brings together the rigour of a former Financial Times journalist with the industry experience of the Lead Data Scientist at a publicly-traded cloud communications company based in Silicon Valley.
We enrich our research by applying statistical methodologies and data science techniques to our analysis, and make these insights accessible through clear and incisive prose.
Hidden in an ocean of data, we believe, are narratives that illuminate our world. But too much research is rife with jargon and unnecessary technical speak. This obscures its message and limits its usefulness. Clarity comes through the distillation of insights to their core essence, to tell the whole story but not a single word more.
Our project is founded on three core pillars:
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Comprehensive Research
Combining original insights with contextual understanding
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The creative application of data science techniques
Including: predictive and descriptive statistics, machine learning, and natural language processing.
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Thoroughly engaging writing
Lucid analysis which narrates the evidence in lively and concise prose
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Our Values
We are investigative data journalists. Our reputation - and yours - is built upon honest, objective, evidence-driven analysis.
We stringently avoid confirmation bias. Our clients work with us not to lead the direction of our research, but because they derive value from the authority that our evidence-driven approach brings to the research.
We conduct our analysis in a similar way to impact investors. Our aim is to do good in the world. The industries we explore - and the clients we work with - we choose at our own discretion.